Cole & Weber/Red Cell Wins Best of Show Addy

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK A campaign reviving a West Coast beer brand has won top prize at the American Advertising Federation’s national Addy Awards. Cole & Weber/Red Cell received the best in show Addy for its “Remember Rainier” campaign.

The campaign by the Seattle shop included bringing back retro commercials and creating a late-night television show chronicling two fans of the beer and their adventures.

In all, 68 gold and 96 Silver Addys were awarded. Bernstein-Rein Advertising in Kansas City, Mo.,



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in