Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Leaf Inc., Bannockburn, Ill., which recently received a license to produce a new line of National Hockey League trading cards, breaks a new print campaign this week featuring spokesperson Mario Lemieux of the Pittsburgh Penguins to promote its Leaf Set brand.
Leaf signed the in-demand Lemieux to a three-year contract.
A teaser campaign breaks this week with the headline, ‘Miss the Premiere Edition of Leaf Set Hockey, and You’ll Suffer the Penalty.’ The main campaign breaks in September to coincide with the launch date of the card collection.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in