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LOS ANGELES Dentsu’s Colby and Partners has added two avocado-promoting clients to its assignment roster, an agency representative said. The accounts were awarded without a formal review.
The Santa Monica, Calif., shop—already involved in avocado culture via its eight-year relationship with Irvine, Calif., client the California Avocado Commission—said it won creative duties for the Hass Avocado Board and creative, media and public relations chores for the Chilean Avocado Importers Association. A shared goal for all three organizations is to build national consumer demand for the versatile, thick-skinned fruit.
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