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It may come as a surprise given Coke’s tepid reaction to a recent viral video starring its product, but the soft-drink giant is overhauling its Web sites, Coke.com and CocaCola.com, as brand destinations designed to showcase consumer creativity.
The Atlanta-based company until now has used its namesake sites as sources for corporate information, while linking out to its consumer-facing destinations, like MyCoke.com and MyCokeRewards.com. But as of this week, visitors to Coke.com can take part in “The Coke Show,” monthly “challenges” testing their creativity.
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