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ATLANTA – Though Gatorade is still the undisputed heavyweight champion in the sports-drink market, Coca-Cola’s PowerAde is taking its case in a big way to the largest per capita sports drink market in the country – Florida. Coke had inked deals all over the state to make sure natives and tourists will never be far from a bottle of PowerAde. Among other venues, it has become the official sports drink of Florida State University, the Gator Bowl sports stadium, Walt Disney World, Epcot Center and Disney/MGM Studios.
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