BOSTON The Corporation for National and Community Service, which houses the volunteer programs Americorps, Senior Corps and Learn and Serve America, has initiated a search for a new ad agency.
The Washington, D.C.-based organization sent out an eight-page request for proposal that is due back on Aug. 6. The review was begun because the contract with CNC's current shop, political specialist GMMB in Washington, D.C., is coming to an end in September. It is unclear if GMMB will defend, and the agency could not immediately be reached.
The contract is worth $2 million for one year and has four single-year renewal options.
Founded in 1994, the CNC was formed to enlist Americans from all walks of life to volunteer. Senior Corps has over 500,000 Americans 55 and older. In 2004, AmeriCorps will support about 75,000 opportunities for Americans to provide service to their communities. Learn and Serve targets students and awards grants to state education agencies, schools, nonprofit groups and institutions of higher education.