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Land O’ Lakes has consolidated its marketing responsibilities with Campbell Mithun Esty, assigning the Minneapolis agency its estimated $15 million consumer promotions account after a short, informal review.
Promotions previously had been handled by the Minneapolis office of Rapp Collins Communications, which “amicably” parted ways with Land O’ Lakes in September, according to Cate Bartman, Rapp Collins account supervisor.
The account includes consumer promotion for Land O’ Lakes Butter, Spread with Sweet Cream, Country Morning Blend, Dairy Case Cheese, Sour Cream and Lake to Lake Cheese.
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