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MIAMI While an expected 500 guests at tonight’s TV and Radio Clio Awards should prove the 30-second spot is not quite dead, this year’s festival has also recognized integrated campaigns using nontraditional media.
For the third year, the Clios gave awards in Content & Contact, recognizing work that combines creativity and media. Dentsu won a Grand Clio for its ability to build awareness and brand connection through a combination of innovative outdoor advertising, user content and live events to build a community for the Goo Web portal in Japan—all without running TV spots.
Dentsu
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