Clear Ink Readies Inaugural Push for Vodka Brand

Clear Ink, a Northern California shop that has primarily worked with technology clients, is treading new ground with advertising for a Nordic vodka.

The campaign promotes Christiania Vodka, a spirit created by Nordic Beverages of Oslo, Norway. Spending is $2 million.

The product was introduced recently in New York and will roll out in a dozen U.S. markets this year. It will be sold in Europe beginning in 2002.

“Clear Ink has earned a reputation for an multiplatformed, long-range approach, and this is why [they] were selected,” said Christiania general manager Berit Hafstad.