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BOSTON Clarke Goward targets active moms in a print campaign for Blis, a product for lactating women that is designed to prevent milk from leaking onto clothing.
“Blis is very different from any other product that’s on the market,” said Wendy Kramer, president of Prolac, maker of Blis. “With the print campaign, we wanted something non-traditional and creative, because that reflects the personality of Blis.”
Colorful print ads depict playful illustrations of women doing everyday activities such as shopping, exercise and socializing.
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