CL Brings Back Driving Excitement to Porsche Ads

Carmichael Lynch re turns to advertising that depicts the thrill of driving a Porsche in its latest work for the automaker.

Last year, the Minneapolis shop’s TV spots for Porsche emphasized the brand’s history and style. This year’s effort “reasserts what an absolute hoot driving these cars is,” said Jud Smith, a group creative director at CL. “It’s getting back to [Porsche’s] essence.”

Two TV spots highlighting Por sche’s sports cars broke during Sunday’s NFL telecasts. One shows a man taking an apparently upsetting cell-phone call during a business lunch.