Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Expectant, New Mothers Seen as Receptive Market for Organic Milk
SAN FRANCISCO–Citron Haligman Bedecarrƒ Euro RSCG’s first ads for Horizon Organic Milk are narrowly targeted at expectant and new mothers.
The $2-4 million campaign is the 7-year-old company’s first national consumer ad effort. A series of print ads with a new tagline, “Pure from the beginning,” broke last month in national parenting magazines. Developed by the San Francisco agency, the tag is “an ideal fit for our beliefs and image,” said Cecilia Atkinson, Horizon’s director of marketing.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in