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BOSTON Racepoint Group said it has been chosen for communications services by ChoiceStream, a provider of personalization software for global entertainment, e-retail, TV and mobile brands.
The assignment for the agency in Waltham, Mass., includes strategic counsel, business media relations, digital media relations, thought leadership programs, vertical marketing, speakers’ bureaus and related services.
“We selected Racepoint for their excellence in strategic thinking and expertise in business and digital media relations,” said Lori Loureiro, client senior director of marketing and corporate communications.
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