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DETROIT Chevrolet will launch a campaign on Dec. 31 introducing the tagline “An American revolution” for all vehicles except its pickup trucks, the client said on Thursday.
The automaker will employ the umbrella positioning as it prepares to launch nine products over the next 20 months. Interpublic Group’s Campbell-Ewald in Warren, Mich., handles the General Motors division’s $800 million ad account.
Chevy pickup advertising, also from C-E, will continue to be tagged “Like a rock.”
The effort will feature several spots shot by Michael Bay, director of such high-action films as Bad Boys, and Pearl Harbor, including the launch spot breaking Dec.
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