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NEW YORK Procter & Gamble on Monday relaunched a Cheer spot created by Leo Burnett in Toronto and made a version of the song in the ad, “Always (Thinking About You),” available on its Web site.
The song was only a few bars long in the television spot, which first aired in September. But Burnett developed a long version, with songwriter Lisa Dalbello, to respond to requests from viewers who liked the tune, according to a P&G representative.
The
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