Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK JPMorgan Chase has launched its first broad national Hispanic advertising campaign to create brand awareness and loyalty for its Chase Card Services business.
The Spanish-language campaign is called “Confia en ti. Confia en Chase” (“Believe in yourself. Believe in Chase”). Developed in conjunction with Chicago-based Lapiz and Austin, Texas-based T3, it consists of television and online initiatives along with corporate sponsorships, according to the company.
Two Spanish-language TV spots began airing this week during various programs on Univision, Telemundo, TeleFutura and Galavision.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in