ATLANTA Chandler-Erlich is the winner of the Tennessee Department of Tourism's creative review, the client confirmed.
The Memphis, Tenn., shop will share the account with The Buntin Group of Nashville, Tenn., which picked up media planning and buying for the estimated $4 million business last month.
C-E bested Nashville agencies Gish, Sherwood & Friends and Bohan, The Tombras Group in Knoxville, Tenn., and The Johnson Group of Chattanooga, Tenn., in a review conducted by the state. "We looked at a technical evaluation, creative presentation and cost," said Tom Lightsey, a representative from the state's tourism office.
"We're blessed to have a lot of great agencies and are anxious to get started," Lightsey said. "We're shooting for an effective date of the 15th of November.
Agency executives declined comment.
The state's current ad campaign theme, "Tennessee sounds good to me," was conceived by Walker & Co. of Nashville, which held the account for 16 years.
The theme is expected to change, sources said, but would likely still play on the state's musical heritage.
"There's a whole commitment [to tourism]," said Philip Buntin Sr., president and CEO of The Buntin Group. "Gov. Bredesen has made an open declaration that the state is going to reinvigorate its brand identity and the tourism development enterprise."