Kirshenbaum Bond & Partners West here has been awarded an estimated $2 million account from Centraal Corp., a new company in Palo Alto, Calif. The agency will handle advertising for Real Name, the client's Internet navigation system, as well as media buying and planning and direct mail services.
KB&P West bested two other undisclosed Bay Area shops. The win brings the 9-month-old agency's billings to more than $12 million.
Real Name is designed to help users directly access Web sites via keywords instead of Web addresses.
"We're not just excited about being the agency for Real Name," said Nigel Carr, managing partner and general manager for KB&P West, "but we are excited about the technology as users and marketers on the Web." --Jane Irene Kell