CEA Sets $30M Effort for Medicare, Medicaid

A $30 million TV campaign aimed at Medicare and Medicaid recipients breaks next month from Campbell-Ewald Ad ver tising, which was awarded the assignment in late August following a review, a government representative confirmed.

The assignment is from the Centers for Medicare & Medicaid Services (CMS), which falls under the U.S. Department of Health and Human Services. The Warren, Mich., agency will handle creative and media for a campaign set to break early next month that is intended to inform Medicare recipients of their healthcare options.

Also working on the campaign is National Media in Alexandria, Va.,