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Campbell-Ewald Ad ver tising uses Michelin North America’s famous mascot to convey qua lity, innovation and security in its first branding campaign for the tire marketer.
Three television spots from the Warren, Mich., agency put the Michelin Man (aka Bibendum) front and center as a way to educate consumers about the values connected to the Green ville, S.C., company, said Bill Lud wig, the agency’s vice chairman and chief creative officer.
“Everyone knows Michelin is the No.
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