CBS Mixing Doses Of 'Reality' | Adweek CBS Mixing Doses Of 'Reality' | Adweek
Advertisement

CBS Mixing Doses Of 'Reality'

Advertisement

NEW YORK -- CBS is developing several reality shows that, combined with its stockpile of series and movies, will keep the network well-prepared for the possibility of the fall season being delayed by a writers strike, CBS Television chief Leslie Moonves said Thursday.

Speaking to a group of about 400 media buyers at a preview of the network's development for the 2001-02 season, Moonves said he didn't want to tip his hand to the competition and declined to elaborate on the new reality shows in development. One previously announced project taking shape for next season is "The Amazing Race" from Jerry Bruckheimer, an around-the-world race among 11 pairs of contestants.

In addressing strike-related concerns, Moonves said CBS will be able to expand its newsmagazine franchises "60 Minutes," "60 Minutes II" and "48 Hours" as needed to fill holes in primetime. "While we are hopeful and remain optimistic everything will be resolved (with the writers contract), we always are prepared," Moonves said.