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NEW YORK In one of Castrol’s two new ads for its Syntec motor oil, created by WPP’s Ogilvy & Mather and unveiled today, two racecar drivers are preparing to face off against each other. It seems like a bitter contest as the drivers trade dirty looks and mouth the words “Loser” and “You’re going down” at each other while a woman in black with long, flowing hair prepares to raise the flag, signaling the start of the race.
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