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LOS ANGELES Castells & Asociados has launched a Hispanic back-to-school advertising campaign for Mervyn’s, the agency said.
The effort includes a 60-second Hispanic radio spot with original music and lyrics, as well as three versions of a 30-second commercial the Los Angeles agency adapted from a general-market ad created by Ron Foth Advertising in Columbus, Ohio.
Ron Foth’s ads for the Target Corp. company used recording group Smash Mouth, which re-recorded 1970s rock tunes “Interjections,” “I’m Just a Bill” and “Conjunction Junction.”
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