NEW YORK Casio has cut to finalists in its search for a shop to handle its estimated $5-10 million advertising account, sources said.
The cut came on Thursday after a round of credentials and chemistry meetings, according to sources, who identified the finalists as Interpublic Group's Hill, Holliday, Connors, Cosmopulos; Maxxcom's Margeotes|Fertitta + Partners; and Wolf Group.
Not advancing were IPG's Avrett Free & Ginsberg as well as Gigante Vaz and ADK America, said sources.
The agencies either declined comment or could not be reached.
The incumbent, rotter-kantor in New York, is not defending, according to sources.
The review is being managed by New York consultancy Roth Associates, which did not return calls.