Cashman Touts Personal Care

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BOSTON Cashman & Katz has launched ads supporting Personal Care Physicians, a concierge medical practice based in West Hartford, Conn.

Print ads tagged “The doctor will see you now” launched last week in local media. Text explains the concierge concept: Patients who pay a $2,500 annual fee have unlimited access to their doctors. Each doctor in the practice will take no more than 400 patients. Patients have around the clock access. The office itself has no nurses or physician assistants.

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