Cashman Adds to Public Affairs Cache | Adweek
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Cashman Adds to Public Affairs Cache

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BOSTON Cashman & Katz said it has signed the Connecticut State Medical Society, a federation of eight county medical associations, and the Connecticut Community Providers Association, a group of nonprofit social service providers.

"The addition of these two organizations is a wonderful supplement to our public affairs client roster," said Tony Cashman, principal at the independent agency in Glastonbury, Conn. "We feel confident that these new clients strengthen our position as experts in change management, crisis avoidance and issue advocacy."

The shop said it would work with the CSMS to create a strategy surrounding its legislative agenda, internal and external communications, and member services. As part of the campaign, the agency's creative department will also be responsible for Web site enhancement.

For the CCPA, the shop is crafting an integrated public affairs push, as well as a logo and positioning statement. The materials will support the client's annual campaign for state government support of programs serving up to 500,000 Connecticut residents with developmental disabilities, mental illness and other needs.

The agency is probably best know for its paid media efforts supporting Connecticut's lottery, which have featured a humorous film-noir motif. It also works for Pfizer, the National Kidney Foundation and Nationwide Insurance, among other clients.

—Adweek staff report