Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
NEW YORK For Harley-Davidson’s 100th anniversary, Carmichael Lynch wanted to create a television commercial that showed some respect.
“We wanted the spot to be big and cinematic and have an epic feel to it, with a message of permanence,” said Tom Camp, senior writer at the Minneapolis agency.
The 30-second ad, which breaks Tuesday on ESPN’s NCAA basketball broadcast, features a drawbridge operator who, when he sees a Harley motorcycle approaching, lowers the span despite the fact that a boat is attempting to pass underneath.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in