NEW YORK Avrett Free Ginsberg has hired Scott Carlson as executive creative director. Carlson takes charge of day-to-day creative operations from chairman Frank Ginsberg.
Carlson will focus on the Dewar's account and on new business creative, said Ginsberg, adding that the hire did not portend his retirement. "Absolutely not," he said. "I just signed a long, long, long contract," with parent company IPG.
Ginsberg said he decided to resign the creative director's position last year, and had been searching for someone to fill the role for about seven months.
"There are about five creative directors in New York City of any value, and Scott is one of them," Ginsberg said. "I was very lucky to find somebody who shares my vision as well as my taste, and somebody who I want to learn from."
Carlson, who is trained as an art director, was most recently creative director of the Love Collective, a shop that worked with designer Andy Spade on the campaign for Delta Air Line's Song. He also has also worked for D-Rush, a joint venture between Donny Deutsch and hip-hop mogul Russell Simmons, on Courvoisier. Prior to that, he was a creative director at TBWA\Chiat\Day in New York.
Carlson began work at the New York agency on May 17.