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NEW YORK Carlsberg USA, the domestic arm of Carlsberg Breweries in Copenhagen, Denmark, is working with Cossette Post here to relaunch the Danish beer in the U.S.
The campaign, set to break in 2005, will most likely eschew traditional advertising in favor of guerilla and event marketing in key urban areas, “where the super premium beer market is based,” said Lance Smith, president and COO of the agency.
The shop began working with New Canaan, Conn.-based
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