CaribeVision Readies Hollywood Gossip Show | Adweek CaribeVision Readies Hollywood Gossip Show | Adweek
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CaribeVision Readies Hollywood Gossip Show

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NEW YORK CaribeVision is gearing up to launch a gossip show centered on celebrities called Hollywood Cafe. It bows Oct 21.

"We want to attract a segment of the American population to demonstrate the talent, tradition and passion of the Hispanic people," said Carlos Barba, CEO of CaribeVision.

Actress Caroline Barba (Carlos' daughter), who will cover entertainment news and conduct interviews with celebrities within the film, television, music and fashion communities, will host the 30-minute bilingual weekly program. Slated interviews include Terrence Howard and Jordi Molla. The show will also feature lifestyle segments on travel, health and design.

Advertisers include Procter & Gamble, Crest, Folger's, Starbucks and Coca-Cola. Each market will have local advertisers, added Barba. Product integration will be incorporated into the show, answering to the "more branding" demand of the American media community, Barba also said.

Hollywood Cafe will offer an interactive component, whereby viewers can send in questions via text message or online so as to create a close viewer association with the show and ultimately the entire network, said Barba.

Immediately after broadcast of the show, the network will run a contemporary Hollywood film dubbed in Spanish.

Headquartered in New York and Miami, CaribeVision launched in early September. It was formed by Barba, a co-founder of the Univision and Telemundo networks in the U.S., and Alejandro Burillo Azcarraga, a founding executive and owner of Grupo Televisa. "Our goal is to be among the top three Hispanic networks," said Barba.