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ATLANTA After a review, CareSouth Carolina has selected Brandon Advertising to provide creative work and media planning and buying, the shop said.
The independent Myrtle Beach, S.C., shop will produce and place regional print and television advertising for the Hartsville, S.C.-based nonprofit organization. The first work is scheduled to launch this month, beginning with the July/August edition of Pee Dee magazine.
The company’s budget for the advertising campaign is $100,000, the shop said.
“CareSouth’s philosophy of healthcare is unique and I feel confident that our team at Brandon can help create the exposure they need to continue to expand their business,” said Scott Brandon, president of the shop.
CareSouth
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