Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA CareFirst Blue Cross Blue Shield has hired Havas’ Arnold for creative development and media chores following a review, the agency said.
Estimated billings are $2-4 million.
The incumbent for the past 10 years, independent Baltimore shop Trahan, Burden & Charles, did not defend. Joanne Davis Consulting in New York assisted in the review.
The first campaign from Arnold’s office in McLean, Va., is scheduled to launch this fall and will include television and print ads for the Washington and Baltimore markets.
CareFirst
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in