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NEW YORK Carat Fusion president Toby Gabriner is leaving the agency to join Poindexter Systems, a New York ad optimization firm, as its new CEO.
Poindexter optimizes both Web sites and marketing in real time for advertisers and agencies. It works with clients like AOL and American Express to drive customer conversions by targeting site messages based on audience characteristics. The system can also be used to optimize marketing and advertising.
“It is an opportunity to move more into the technology side of the world,” Gabriner said.
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