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NEW YORK Carat Fusion has been awarded the Eddie Bauer online media account, the agency said.
The Aegis Group-owned agency said it would handle Internet media planning and buying for the retailer, as well as provide data intelligence for Eddie Bauer to use in its marketing through Carat’s Citadel data platform, which pulls together customer data from many sources to plan and measure interactive efforts.
Eddie Bauer said it considered several other undisclosed agencies, but was ultimately won over by Carat Fusion’s ability to use technology for highly targeted interactions with consumers.
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