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CHICAGO Sullivan Higdon & Sink brings back its “Louise” spokescharacter for Captain D’s in the seafood chain’s first brand advertising.
The new brand spot does not tout a specific restaurant item or promotion, instead focusing on the Nashville, Tenn.-based company’s “crave appeal.” It was filmed as a version of a promotional spot for the chain’s Homestyle Crunchy Fish for use at the company’s discretion. The brand spot is slated to break this week.
In the spot, friendly co-worker Louise notices a man moving furniture into a Captain D’s parking lot.
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