Capital One Remembers Element 79

CHICAGO Capital One Financial has added Omnicom’s Element 79 Partners here to its agency roster to handle new products, the client said.

Element 79 was a runner-up in the spring 2003 review for Capital one’s $170 million global account, but lost out to Interpublic Group’s McCann Erickson that April. McCann remains the McLean, Va.-based company’s global lead agency, the client said.

The move will not affect Capital One’s ad strategy, said a client representative. After winning the account last year, McCann has continued Capital One’s tagline, “What’s in your wallet?” which began running in 1999.