Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Like all TV formats, reality’s decline may be cyclical. It might also be due to a creative slump among producers. But, if it doesn’t rebound soon, the decline could continue far past any normal cycle.
In addition to declining viewer interest, advertisers seem less excited by the genre. “I think what we liked about reality in the beginning was its rawness,” said Laura Caraccioli-Davis, senior vp, director of Starcom Entertainment. “It’s become so highly produced.”
With increased production values has come a sense of predictability, whether it’s battling the Guatemalan jungle on Survivor or Manhattan’s concrete jungle on both Apprentice franchises.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in