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NEW YORK Campbell Soup Co. plans to consolidate the bulk of its international media duties at Mediaedge:cia.
The shuffle delivers to WPP Group-owned MEC media buying and planning chores in Europe (Belgium, France, Germany, Sweden and Finland); the Asia-Pacific region (Australia, Indonesia and China); and Mexico, while extending its existing relationships with global MEC offices in Russia, Hong Kong, Malaysia, New Zealand, Singapore, Puerto Rico and Guatemala. The handoff from various Campbell roster shops is set for Aug.
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