The Campaign Is Out There

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Some creative challenges are harder–and weirder–than others. Take the task facing San Jose, Calif., ad agency Elliott/Dickens Advertising.
The shop recently won an assignment to create the first national campaign for Silicon Valley’s SETI (Search for Extraterrestrial Intelligence) Institute.
SETI, which has been searching the heavens for signs of life since 1984, could use the hype. It was featured in the Jodie Foster film Contact (shown here), but had its funding pulled several years ago by the U.S.

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