Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
LOS ANGELES Independent KSL Media has been assigned the estimated $35 million Callaway Golf media business, the agency said. Earlier in the month, the client’s creative account was reassigned to Young & Rubicam Brands [Adweek Online, July 7].
The client had said it would retain the creative and media incumbent, Interpublic Group’s Dailey & Associates, West Hollywood, Calif., for media buying. But “the client attempted a last-minute renegotiation and the parties could not reach an agreement, ” said Mike Perdigao, executive vice president and managing director at Dailey.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in