Calise Says It's All in AFC's Access

DALLAS Calise and Sedei launches its first advertising today for AFC, a broadband access provider, the shop said.

The Dallas agency was awarded the account of the Petaluma, Calif.-based company last summer following an informal review with undisclosed contenders.

Using the positioning, “AFC—The Acronym for Access,” the national campaign touts the client’s access network as “the primary arena for differentiation, competition and introduction of new and innovative services,” shop representative Brian Oberkirch said.

One ad shows patrons at “The Museum of Modern Acronyms” as they view different broadband services like DSL, FTTP and VoIP.