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NEW YORK Grupo Gallegos has been awarded the Hispanic advertising account of the California Milk Processors Board following a review, sources said.
The business had been handled by Santa Monica, Calif.-based Anita Santiago Advertising since 1993, according to sources.
The agency search began in March and led to three California finalists, including Casanova Pendrill Publicidad of Costa Mesa and Mendoza Dillon of Irvine.
The client did not request spec work, sources said. Instead, it looked for more strategic thinking from the agencies.
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