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CALENDAR

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NYAMA ACTIVITY The New York American Marketing Association will host The Role of Creativity in Brand Strategy, a Knowledge+ Net working event, at the E.L. Tinker Auditorium at the French Institute Alliance Française, 22 E. 60th St. in New York. Oct. 22. Bruce Tait, managing partner of Fallon Brand Consulting, will speak at the event. For info or to register, visit www.nyama.org/network36.htm or call (212) 687-3280, ext. 245.

REACHING THE SUMMIT The U.S. Postal Service and the Direct Marketing Association International Council will hold a Global Marketing Summit at the association's offices at 1120 Ave. of the Amer icas in New York. Oct. 30. The meeting will cover issues relating to global branding, privacy laws, mail consolidation and emerging markets, among others. For info or to register, call (212) 790-1500 or visit www.the-dma.org.

MEDIA WITH THE MPA Unsolved Mystery … Understanding the Media Planning Process, a Professional Seminar hosted by the Magazine Publishers of America, will take place at the MPA's offices, 919 Third Ave. in New York. Nov. 7. For info or to register, visit www.magazine.org.