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KANSAS CITY/DEC. 6

Trisha Scudder, president of the Executive Coaching Group in New York, conducts a workshop on "The Keys to Gaining and Retaining Clients." For info call Bob Linden at the American Association of Advertising Agencies, (212) 850-0750.

CHICAGO/DEC. 7

The Business Marketing Association's holiday party benefits Literacy Chicago. From 6:30 to 9:30 p.m. at the Subterranean Bar & Cabaret. For info call (312) 943-8040.

DETROIT/DEC. 8Horror film director Wes Craven is the speaker at the weekly Adcraft Club luncheon at noon at the Southfield Manor. The Adcraft PM Committee's 2000 Award of Excellence to a "rising young star in the Detroit ad community" will be presented. For info call (313) 872-7850.

ST. LOUIS/DEC. 15

The 98th Advertising Club Holiday Party at the Chase Park Plaza is from noon to 3 p.m., with an "after party" in the same hotel. For info call (314) 231-4185.

CHICAGO/FEB. 6-7

The Chicago Association of Direct Marketing holds its DM Days & Expo 2001 at the Chicago Hilton and Towers, 720 S. Michigan Ave. For info call (312) 670-2236.