Cadillac Getting A New Direction

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DMB&B Brings In a New Creative Chief on Its Key Auto Account
DETROIT–D’Arcy Masius Benton & Bowles is bringing in a California creative executive to head up its efforts for General Motors’ Cadillac division, said Patrick Sherwood, managing director of the agency’s Troy, Mich., office.
Jon Parkinson joins DMB&B on July 1 as senior vice president and executive creative director and will lead creative development on all Cadillac models. Most recently he worked at Bozell in Costa Mesa, Calif.,




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