BOSTON Smash Advertising has been selected to provide print, direct and online marketing chores for the Cable & Telecommunica-
tions Association for Marketing.
Boston-based Smash, an independent, succeeds MK Advertising of New York on the assignment, which was awarded following a review of undisclosed shops. (CTAM has a policy of rotating agencies, so MK was not invited, nor did it expect, to defend, the client said.) The budget has not been determined.
Smash is tasked with crafting campaigns that will target, "CTAM membership and the growing number of industry executives dedicated to marketing in the cable industry," said Smash CEO Mark Tomizawa. "We've handled just about every kind of assignment in the world of cable, from channel launches to rollouts of new technology. With CTAM, we're in the middle of the action."
Based in Alexandria, Va., CTAM is a professional membership organization providing conferences, courses and specialty publications for the cable, broadband and related industries.
Smash has long specialized in broadcast and entertainment clients, crafting work for The History Channel and many others.