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HOLLYWOOD – If Creative Artists Agency has its way, one of the new Coca-Cola Classic TV spots it created will have more than a 30-second life span. Sources say the talent agency is shopping an adaptation of the spot, titled ‘Polar Bears,’ as a sitcom. Among those who have reportedly been approached by CAA are NBC and a handful of TV production companies. A source close to CAA confirmed that the talent agency is pursuing this.
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