Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
St. John & Partners in Jacksonville, Fla., landed agency of record status for CompuServe Corp.’s new Internet-based product, dubbed “C from CompuServe.” Industry sources estimated billings at approximately $5 million.
The agency was chosen over “a handful” of undisclosed shops from across the country, said Bob Taylor, manager of market planning for CompuServe in Columbus, Ohio. “[St. John & Partners] understood how we were trying to position this product” to business professionals and technical users, Taylor said.
Scheduled to launch in the U.S.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in