The Meka Group, an $18 million Hispanic marketing communications agency in Miami, has been purchased by BVK/McDonald of Milwaukee.
The new entity will be called BVK/MEKA and will serve existing clients of both companies. It will also as act as headquarters for BVK's domestic Hispanic accounts and Pan-American regional clients.
The two shops were introduced when they shared work for a medical client.
"We were working on Tenet Healthcare when BVK won their national business, and we started a working relationship about a year ago," said Meka founder Manuel Ma-chado. "At the beginning of this year we realized the Tenet business would be growing to accommodate West Coast and Texas, and we saw opportunities for new business and we started talking."
Machado would not disclose financial terms, other than to say BVK now holds a majority stake in his agency.
In addition to Tenet, Meka brings a varied client list to the partnership, including Kahlua, Nickelodeon Latin America, United Family Communications (The Family Channel) and Wackenhut. For Meka officials, the deal gives them resources and access to other parts of the country it would have been difficult to achieve.
"[BVK] has offices in major Hispanic markets, which made things really exciting," Machado said. "It levels the playing field and gives us an opportunity to have resources and infrastructure available to go after new business."
BVK/McDonald is headquartered in Glendale, Wis., a suburb of Milwaukee, with several outlying offices including two in Florida--Fort Lauderdale and Tampa. The agency specializes in medical clients, including Intermountain Health Care Corp., as well as the travel category, handling the package- vacation divisions of U.S. Air, Southwest Airlines and Funjet. It also counts the Lee County Visitor & Convention Bureau in Florida as a client. The shop claims billings of $127 million.
--with Trevor Jense