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Taking inspiration from campy exploitation films, Butler, Shine & Stern has designed new TV spots that revel in gory visuals and lowbrow humor.
The $2 million campaign is for Comedy World, a San Francisco-based entertainment network whose 24-hour talk radio format—combining news, commentary and original programming, all with a humorous edge—can be picked up by AM stations nationwide.
The campaign is built around a fictitious radio executive named Jay Clark who is doomed to lose a body part every week his station drops in the ratings.
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